For Immediate Release

JoWooD and The Adventure Company Bring The Hardy Boys to PC

Toronto, Canada. September 26, 2007. JoWooD and The Adventure Company, leading publishers of PC adventure games around the world, are pleased to announce that they have entered into a partnership with Simon & Schuster Children’s Publishing to develop a series of interactive games based on the works of the world’s most popular boy detectives The Hardy Boys. With over 100 million copies of their beloved books in print, America’s original crime scene investigators, Frank and Joe Hardy are ready to be featured in an exciting PC game format. The titles will release worldwide over the next 5 years, beginning with the first title The Tower Treasure set to release in the Fall 2008. The Hardy Boys series has been notably anticipated by the PC adventure gaming audience and will be an impressive addition to the company’s strong line-up of family friendly adventure titles.

“Fans have been waiting and we are set to deliver an adventure series that is certain to become a family classic,” said Albert Seidl, President and CEO for the JoWooD Group. “The Hardy Boys have been with us for decades and generations of fans will not only be thrilled that they can finally play the part of their favorite teenage detective brothers, but can share the adventure with their children and grandchildren.”

JoWooD and The Adventure Company’s goal is to create a series of games that remain true to the original stories and characters in The Hardy Boys with stunning and varied environments, challenging and thought provoking puzzles in an easy-to-use gaming interface.

Activision Acquires U.K. Game Developer Bizarre Creations

Activision Enters $1.4 Billion Racing Genre Market, Representing More than 10% of Worldwide Video Game Market

SANTA MONICA, Calif., Sep 26, 2007: Activision, Inc. (Nasdaq:ATVI) today announced that it has acquired U.K.-based video game developer Bizarre Creations, one of the world’s premier video game developers and a leader in the racing category, a $1.4 billion market that is the fourth most popular video game genre and represents more than 10% of the total video game market worldwide.

This acquisition represents the latest step in Activision’s ongoing strategy to enter new genres. Last year, Activision entered the music rhythm genre through its acquisition of RedOctane’s Guitar Hero franchise, which is one of the fastest growing franchises in the video game industry.

With more than 10 years’ experience in the racing genre, Bizarre Creations is the developer of the innovative multi-million unit franchise Project Gotham Racing, a critically-acclaimed series for the Xbox^® and Xbox 360^®. The Project Gotham Racing franchise currently has an average game rating of 89%, according to GameRankings.com and has sold more than 4.5 million units in North America and Europe, according to The NPD Group, Charttrack and Gfk.

Bizarre Creations is currently finishing development on the highly-anticipated third-person action game, The Club, for SEGA, which is due to be released early 2008. They are also the creators of the top-selling arcade game series Geometry Wars on Xbox Live Arcade^®.

Bizarre Creations and its games have won numerous industry awards including: Best Racing Game for Project Gotham Racing 2 from the prestigious British Academy of Film and Television Arts (BAFTA); the Industry Grand Prix Award from Develop; MCV’s UK Development Team 2006 award; Best Racing/Driving Game from IGN; Game of the Year from OXM and Gamespy for Project Gotham Racing 3; and IGN’s Best XBLA Game for Geometry Wars: Retro Evolved.

“Activision continues to grow and drive greater value for our shareholders by broadening our portfolio and entering new gaming categories with strong global appeal,” said Robert Kotick, Chairman and CEO of Activision, Inc. “Bizarre Creations is the leading independent developer with a proven track record in developing highly successful and influential original properties, especially in the racing field. They are one of the most innovative and creative studios in the industry, and we are very excited to welcome this talented creative team to Activision.”

Mike Griffith, President and CEO of Activision Publishing, Inc., added, “Bizarre Creations will play an important role in our growth strategy as we develop an original new intellectual property for this important racing segment, expand our portfolio in other genres and utilize their proprietary technology for cross platform development.”

Martyn Chudley, Managing Director of Bizarre Creations, said, “Our goal at Bizarre Creations has always been to do all we can to nurture our creative and passionate teams, who excel at and enjoy what they do. Activision’s independent studio model will continue giving us creative freedom to build exciting new brands. Their financial support and marketing prowess will also enable us to build upon the commercial success that we currently enjoy, and take the company - and our games - to an even higher level.”

Under the terms of the acquisition, Bizarre Creations will become a wholly owned subsidiary of Activision and the company’s management team and employees continue with the company as their teams start to develop two new AAA titles alongside their current projects. The 160-person development studio is located in Liverpool, England. Financial terms of the agreement were not disclosed. Activision expects that its first game from Bizarre Creations will be released after fiscal year 2009.

About Bizarre Creations

Bizarre Creations is an independent developer, based in Liverpool, UK. Established in 1994, the company is famed for such high profile franchises as Formula 1, Fur Fighters, Geometry Wars, Project Gotham Racing and The Club. Bizarre prides itself on providing high-quality next-generation gaming experiences that excel in gameplay, graphics, audio and technology. Find them on the web at www.bizarrecreations.com.

About Activision

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Scandinavia, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company’s World Wide Web site, which is located at www.activision.com.

Greenbelt, MD, September 26, 2007: Scaleform Corporation, the leader in hardware-accelerated user interface (UI) and scalable vector graphics engines for games announced today that Scaleform GFx has been released as a 3rd Party Tools solution for Wii™.

“Nintendo has reshaped the home entertainment and video game landscape with the launch of its heralded Wii console. We have ensured that Scaleform GFx complements Nintendo’s commitment to a fun and easy to use game experience. Using Scaleform GFx on Wii, artists will be able to rapidly create and deploy high-quality content that enhances the overall user interface experience.” said Brendan Iribe, President and CEO of Scaleform

Scaleform GFx enables game developers to move from a programmer-centric static UI development environment to an artist-driven dynamic UI and animated texture production pipeline. Using Scaleform GFx and proven visual tools such as Adobe Flash™, rapid game UI development on Wii has never been easier.

“We made sure the Scaleform GFx architecture works well with existing game engines on Wii, as well as new ones. Moreover, Scaleform GFx delivers a range of cursor features designed to take advantage of the Wii Remote’s enormous potential. With Scaleform GFx, developers can have the best of both worlds: artist-based data-driven content and hardware-accelerated scalable graphics.”

Scaleform GFx rich media platform is built on the Scaleform VGx™ hardware accelerated vector graphics technology, which tessellates vector graphic shapes into triangles that modern 3D video cards can render. By converting the data into triangles, Scaleform VGx can output vector graphics many times faster than traditional software rasterizers, allowing it to be used within high-performance full-screen multimedia environments.

To date, Scaleform GFx has been licensed for more than 100 game titles ranging from massively multiplayer online games (MMOGs), high-end retail PC / console games, and casual games.

Mimoco announces Halo mimobot^® Series 1 Designer USB Flash Drives

BOSTON, MA - September 26, 2007 - Everyone knew that Master Chief was an expert at protecting the world, but one company is out to prove that he’s equally talented when it comes to protecting your data. Mimoco announced today a brand new crossover in their line of mimobot® Designer USB Flash Drives, the Halo mimobot Series 1, in celebration of the overwhelmingly popular sci-fi shooter’s third and final game. Licensed by Microsoft and Bungie Studios, the Halo mimobot Series 1 will be available in three limited-edition colorways – Master Chief Green (edition of 5,000), Red Spartan and Blue Spartan (3,000 each). Halo mimobot Series 1 is now open for pre-orders at www.mimoco.com and will be released officially at E for All Expo in Los Angeles on October 18th.

The tradition of preloading mimobot Designer USB Flash Drives with exclusive digital content continues with the Halo mimobot Series 1. Each Halo mimobot will contain a wide variety of Halo-related media, from wallpapers, screensavers, and soundBytes™ to unpublished pages from the Marvel Halo comics, sections from the Halo 3 strategy guide, and excerpts from the upcoming Halo novel. Additionally, the in-game talk show “This Spartan Life” has provided Mimoco with an exclusive episode only available on the Halo mimobot Series 1.

Mimobots are the world’s first character-based Designer USB Flash Drives. Previous releases have included Star Wars, Happy Tree Friends, and a variety of artist crossovers, as well as Mimoco’s original Core Series characters. The Halo mimobot Series 1 will be available in 1GB ($49.95), 2GB ($69.95) and 4GB ($109.95) capacities, are high-speed USB 2.0, and are compatible with both PC and Mac platforms. As with normal flash drives, Mimobot Art Toy USB Flash Drives can be used with the Xbox 360 as well, and preloaded images and sounds can be accessed through the Xbox Dashboard. Learn more about Mimoco and mimobot Designer USB Flash Drives at www.mimoco.com.

26th September, 2007- Have you ever wanted to explore the bottom of the ocean or learn more about aquatic life? Now you can from the comfort of your living room with Endless Ocean on Wii! Discover the beauty of the sea and take part in various activities such as swimming, exploring marine life or cataloguing tropical fish with this new Touch! Generations title. Endless Ocean launches across Europe 9th November 2007.

The beauty of Endless Ocean is that players can do as much or as little as they like. The relaxed and calm atmosphere of the game gives divers the freedom to explore special locations such as shipwrecks and underwater ruins, discover and interact with sea-life, complete fish logs or simply relax in the soothing environment.

The game opens with players onboard a diving boat, with a crew member who provides advice and tips on finding the best locations for fish and helps players advance the storyline. Players must assume the role of the diver, opting to go into the water to explore sea-life at their own pace utilising tools such as a camera or fish bait. In the cabin on the boat, divers can access the fish log to check out the fish that have been spotted, as well as carry out missions like photographing marine life. These missions unlock content, such as new items to use underwater, or different diving gear that can be used to customize the diver.

Navigating their way through the depths using the Wii remote, players guide their character using the pointer’s cursor, visible as a bright blue dot. When players wish to interact with fish or plants they can highlight them with the pointer and press the A Button. By doing so, players discover new species and build up their fish log. What’s more you can also befriend companions like a dolphin which will become your partner and with whom you can train and swim with.

For players really looking to kick back and relax Endless Ocean features several soothing modes. On the deck of the boat is a deckchair that allows the player to sit and watch the sea. Alternatively in the aquarium section of the game players can select fish they have seen and add them in an aquarium for a closer inspection. What’s more this game even doubles up as a tranquil screensaver if the Wii Remote is left untouched. The relaxed setting is further heightened with a tranquil soundtrack from New Zealand songstress Hayley Westenra.

If players prefer to dive with a buddy, the Wii’s unique WiFi Connection Service allows players link up with their friends. By exchanging friend codes, two players may dive and explore the ocean together. In this co-op mode they have access to all the tools that can be used in single player mode, as well as an additional mode of communication controlled with the D-pad. With a fish logbook to complete, items to be salvaged and collected and the ability to listen to your own MP3’s via the Wii SD Card slot while you dive, Endless Ocean provides hours of entertainment.

Make sure you’re ready to go diving as Endless Ocean launches across Europe on the 9th November at an estimated retail price of around £30

The Sex Pistols Re-Record ‘Anarchy In The U.K.’ For Guitar Hero^TM III: Legends Of Rock

Famous for Kick Starting a Musical and Cultural Revolution, Original Members of The Sex Pistols Enter the Studio for the First Time in 30 Years

SUNNYVALE, CA - September 25, 2007 - Activision, Inc. (Nasdaq: ATVI) announced today that Rock and Roll Hall of Fame inductees The Sex Pistols, who famously turned down the award, recently returned to the studio to re-record “Anarchy in the U.K.,” which will be included in Guitar Hero™ III: Legends of Rock as a master track. Now, fans can perform their own live version of the punk anthem in the next installment of the #1 best-selling music and rhythm video game franchise.

The Sex Pistols were an obvious choice for Guitar Hero, having established themselves as the definitive punk band of the 1970s. Unable to locate the original multi-tracks for inclusion in the game, Activision invited the band back into the studio to re-record a couple of songs including “Anarchy in the U.K.” Original members John Lydon on vocals, guitarist Steve Jones and drummer Paul Cook re-teamed with producer Chris Thomas, utilizing the original analog sound desk (circa 1969) that was built for George Martin at Air Studios, London, England in order to maintain the classic sound.

Thirty years ago this fall, the song was first included on The Sex Pistols’ only studio album, “Never Mind the Bollocks, Here’s the Sex Pistols” which will be re-issued on vinyl on October 29, 2007, in its exact original format, including poster and Submission 7″. The single ‘Anarchy In The UK’ will also be re-issued on vinyl on October 1, along with three other classic singles throughout October. Celebrating this milestone, Guitar Hero III: Legends of Rock will be sponsoring the historic Sex Pistols show at The Brixton Academy in London taking place on November 8, 2007.

John Lydon stated that “Re-recording them [the songs]-what a stress you put on us but we rose to the occasion I think…admirably!” Adding that, “a bit of anarchy in a video game is alright by me.”

“It was great for Guitar Hero to, in a way, get us back in the studio. I wasn’t sure how it was going to turn out but it actually turned out great and I think everyone held their own,” said Steve Jones. “I like it [Guitar Hero] because my friends’ kids like it. And I like what kids like.”

“Guitar Hero fans have been requesting more punk rock in the game since its first iteration,” said Tim Riley, Activision worldwide executive of music. “We are honored that The Sex Pistols went into the studio after 30 years, so that we could have a song from the most renowned punk band of all time in the game.”

“We are proud to have joined forces with such a legendary and influential band as The Sex Pistols for Guitar Hero III: Legends of Rock,” said Kai Huang, president and co-founder of RedOctane. “We are very excited to partner with them on their 30th Anniversary and expose them to an entirely new generation of fans through the game.”

Guitar Hero III: Legends of Rock will include explosive new content and features including a multiplayer action-inspired battle mode, grueling boss battles, a host of exclusive unlockable content and visually stunning rock venues. Expanded online multiplayer game modes will also allow axe-shredders worldwide to compete head-to-head for true legendary rock status. For the first time ever, Guitar Hero fans will also be able to thrash and burn with new wireless guitar controllers available for each platform. The game will feature a star-studded soundtrack including master tracks by such legendary artists as Guns N’ Roses, The Rolling Stones, Beastie Boys, Red Hot Chili Peppers and Pearl Jam as well as original songs by guitar icons Slash and Tom Morello. The sequel also will offer a vast array of downloadable content including songs from some of the most popular European bands.

Award-Winning Sequel from Sandlot Games Hits Stores in October

MINNEAPOLIS, MN, September 25, 2007 – Over 50 million Cake Maniacs can start dusting off their aprons this fall as Elephant Entertainment and Oberon Media today announced the retail release of Sandlot Games’ Cake Mania 2 for the PC. The sequel to the award-winning and massively successful title, Cake Mania, which has achieved a staggering 50 million downloads to date, Cake Mania 2 offers the same tension-building, cake-baking action and adds in new game play elements that will have fans salivating.

“With its massive fan base and compulsively fun gameplay, Cake Mania 2 is the perfect mass-market game,” said Wim Stocks, President and COO of Elephant Entertainment. “Preliminary feedback from retail regarding the product has been tremendously positive, and we are pleased to deliver such a popular game in time for the holidays.”

“Elephant Entertainment and Oberon are well known throughout the industry for unique and compelling retail distribution efforts around casual games. Sandlot Games is excited to be working with both companies as we bring Cake Mania 2 to variety of consumer channels around the world,” said Daniel Bernstein, CEO at Sandlot Games.

After working to re-open the Evans Bakery, Jill is ready to make her long-awaited, triumphant return to PC’s everywhere in Cake Mania 2, only this time, players get to decide which new adventures Jill should pursue! Each exciting choice leads to new baking challenges, as well as new dilemmas, ultimately resulting in Jill reaching one of six fun-filled endings. Choices abound for players as they decide whether to help Jill’s college friend Risha in her posh, Northwestern rooftop bakery; rescue her old college flame, Jack, in his underwater theme park located on the ocean floor; or wind up in four other far-flung bakery locations, each with its own unique layout.

Offering brand new game features including 204 levels of cake-baking mania, 18 quirky new customers, a unique non-linear storyline with all-new locations, and an Endless Baking mode, Cake Mania 2 enhances the increasingly frenetic gameplay of its predecessor in an original new way. The six different possible endings offer players hours of out-of-this-world adventures.

Developed by Sandlot Games and coming to retail courtesy of Elephant Entertainment and Oberon Media, Cake Mania 2 will be available this October for a suggested retail price of $19.99. For more information about Elephant Entertainment’s exciting lineup of products, please visit www.elephant-entertainment.com.