For the first time ever, your Sims can survive and thrive on an uncharted island

CHERTSEY, UK. – October 23, 2007 –Electronic Arts (NASDAQ: ERTS) announced that The Sims™ 2 Castaway for the Wii™, the Nintendo DS™ and the PlayStation®2 computer entertainment system will be available in all main UK retail outlets from October 26th. The PSP® (PlayStation®Portable) system will follow closely on November 2nd. New and old fans of The Sims™ will now be able to leave the urban jungle for an uncharted island filled with sandy beaches, blue lagoons, explosive volcanic mountains and more! Will your Sims choose to survive and thrive on a tropical island or begin planning their escape back to civilization? The choice is yours in The Sims 2 Castaway!

As The Sims 2 Castaway begins, players will have the opportunity to create a crew of Sims. And in true Sims fashion, each character brings a unique skill, humor and quirkiness to the crew, promising an entertaining adventure in this new island environment! Upon setting sail, a storm quickly approaches casting your Sims overboard on a beautiful beach all alone. Having no other items but the shirt on his back, your Sim will embark on a tropical journey, choosing to either subsist on the beautiful island or flee altogether. Will your Sim choose to reunite with the crew and enlist the help of clever monkeys to make a flourishing community with the Musician, Doctor, Park Ranger and more? Or will they follow the treasure map island to island in search of clues that will eventually lead them to freedom? How your Sims survive, or thrive, is up to you.

Studio Head of The Sims Label, Rod Humble said, “Whether you’re spending hours collecting resources to build the ultimate island hut, or passing time taming wild boars with your crew, there is a new adventure for all types of players this holiday season in The Sims 2 Castaway. The gameplay is magnificently tailored to each of the four platforms – we can’t wait to see how players are going to help their Sims survive and thrive on this beautiful, uncharted island.”

Regardless of their destiny, your Sims will explore a variety of new environments, from lush green jungles and dark spooky caves to forbidden plains and more! In addition to new environments, Nintendo DS players will also hone their Sims survival skills such as spear fishing, fire starting and bug squashing in one of the six fun mini-games. Whether your Sims are collecting unusual shells for crew members, crafting furniture out of palm leaves or creating dry shelter out of bamboo, what you build and collect makes all the difference!

The Sims 2 Castaway ships today on the Wii, Nintendo DS and PlayStation2 to retail stores across North America and Europe. The PSP version ships today across North America and on October 26th across Europe. For more information – and to check out the hilarious, recently-launched webisodes – please visit The Sims 2 Castaway website at www.foundthesims.com

IGG has announced that the website and forum for the fifth MMORPG under the IGG banner - Wonderland Online - has become operational today.

Official site: http://wl.igg.com
Official forum: http://wl.igg.com/forum/.

The preview site is available to showcase the general features of Wonderland Online, including characters, game functions, scenes, videos etc. Meanwhile, with the forum open, players are able to register and discuss this game with us.

The backdrop for this game is ancient cultures. The mysterious Mayan culture, the huge stone statues of Easter Island, and other supernatural events are all waiting for you to explore in the game. Additionally, some parts of “Robinson Crusoe” that we all are familiar with have been added to the game as well. You will definitely find there is plenty of fun in this adventure game. The “Tent System” and “Scientific Invention System” distinguish Wonderland online from other similar online games.

High Court Intervenes to Stop Distribution, Freeze Assets

REDMOND, Wash., Oct 2007 - At Nintendo’s request, the Hong Kong High Court has intervened to help stop a global distribution operation involving game copying devices and modification chips (”mod chips”) that violate its copyrights and trademarks in the Nintendo DS™ and Wii™ systems.

On Oct. 8th, the court ordered the raid of Supreme Factory Limited facilities. During a three-day period, Nintendo representatives seized more than 10,000 game copying devices and mod chips. The game copying devices connect to the Nintendo DS and are used to copy and play game files offered unlawfully via the Internet. The mod chips allow the play of pirated Wii discs or illegal copies of Nintendo games downloaded from the Internet.

The search also turned up volumes of documents reflecting the scope of the operation. The Supreme Factory Limited has ties to a French company, Divineo SARL, and its principal, Max Louarn, who are also named in the legal action initiated by Nintendo. The High Court prohibited the companies from further distribution of the devices and from disposing a portion of their assets worldwide, and ordered that such assets be frozen pending outcome of the legal proceedings.

“Piracy affects the entire video game industry, from large companies to independent developers,” says Jodi Daugherty, Nintendo of America’s senior director for anti-piracy. “It can destroy years of hard work by a team of very talented software developers, who strive to create games consumers enjoy playing. Copying the developers’ work and spreading the game files globally is blatant stealing.”

Piracy not only affects Nintendo, but also more than 100 companies that independently create, license, market and sell Nintendo video game products. Nintendo and these companies lost an estimated $762 million in sales due to counterfeits in 2006.

This action is one of several that Nintendo has initiated over the years against game copiers and mod chips. In 2005, Nintendo was awarded more than $5 million in damages from the Hong Kong High Court against Lik Sang, a company responsible for the widespread distribution of game copying devices. In another case, a U.S. judge ordered Bung Enterprises to pay Nintendo $7 million in damages in connection with its involvement in manufacturing and distribution of such products.

The worldwide innovator in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii™, Nintendo DS™, Game Boy® Advance and Nintendo GameCube™ systems. Since 1983, Nintendo has sold nearly 2.4 billion video games and more than 420 million hardware units globally, and has created industry icons like Mario™, Donkey Kong®, Metroid®, Zelda™ and Pokémon®. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Western Hemisphere. For more information about Nintendo, visit the company’s Web site at www.nintendo.com.

New Console Includes Five Games, Wireless Controller And Storage To Save Games, All For An Estimated Retail Price Of £199.99

LONDON - Oct. 23, 2007 — Just in time for the festive season, Microsoft today released a new Xbox 360 console that delivers games and content to everyone in the family for an estimated retail price of £199.99. Available in stores in the United Kingdom from Friday 26th October 2007, Xbox 360 ‘Arcade’ is the first Xbox 360 console to include five family-friendly games. Xbox 360 Arcade also includes a wireless controller, an HDMI connection to enable high-definition output if desired and 256MB of memory–useful for storing games and other entertainment content. At an estimated retail price of just £199.99, the Xbox 360 Arcade console will include the full versions of the five best-selling games from the Xbox LIVE® Arcade including “PAC-MAN Championship Edition,” (NAMCO BANDAI Games), “Uno,” “Luxor 2,” “Boom Boom Rocket™” (Electronic Arts), and “Feeding Frenzy.”

“As European families gather together this Christmas, it’s the perfect time to launch a family orientated Xbox 360 package that plays games, video and music for everyone to enjoy,” said Stephen McGill, Head of Gaming and Entertainment for Microsoft UK. “In addition to offering an incredible all-in-one package for families to get right into the fun, the Xbox 360 Arcade system features the industry leading family settings that allow parents to control what their kids are watching and playing, and we know how important that control is to families around the world.”

The news of Xbox 360 Arcade comes as part of a broader initiative by Microsoft to bring the Xbox 360 experience to families everywhere. Microsoft also announced today that “SHREK-N-ROLL™” (Activision) will be coming exclusively to Xbox LIVE Arcade, the place to download games for Xbox 360 over Xbox LIVE, adding more fun for everyone in the family.

Microsoft’s commitment to family entertainment is complimented by the largest library of more than 200 family-friendly games available at retailers in the United Kingdom this Christmas, including “BEE MOVIE™ GAME” (Activision), “Guitar Hero III®: Legends of Rock” (Activision), “Naruto: Rise of a Ninja” (UbiSoft) , “Scene It? Lights, Camera, Action” and “Viva Piñata: Party Animals.”

Top Pro Eaters Compete for $5,000 in Cash Prizes

NEW YORK – October, 2007 – On October 27th, the world’s hungriest competitive eaters will gather for the first-ever NARUTO™ Clash of Ninja™ Revolution World Ramen Noodle Eating Championship, the culmination of a multi-faceted launch event for the new Wii™ video game. Major League Eating have initiated a mandatory chopsticks rule for the competition, in keeping with the traditional method of consuming ramen.

The contest will feature not merely an all-star cast of competitive eaters, but a virtual cornucopia of interesting characters to boot. The focus will be on 4th-ranked Tim “Eater X” Janus of New York City, the face-painting tiramisu champ who recently ate 20 pounds of grits in ten minutes. Nipping at Janus’ heels will be his roommate and training partner, Crazy Legs Conti, a man who once ate his way out of an 96-cubic foot box of popcorn, earning the nickname, “the Evel Knievel of the Alimentary Canal.” Arturo “Grande” Rios, the 13th-ranked pigs’ feet-eating champ from New Jersey, will be fending off best friend duo Eric “Steakbellie” Livingston and Micah “Wing Kong” Collins, as well as 18th-ranked Justin Mih, a Harvard graduate student and chopstick specialist.

The contest will be the cornerstone of an entire day’s worth of activities surrounding the launch of the most exhilarating fighting game yet for the Wii™ home video game system: NARUTO: Clash of Ninja Revolution from TOMY and D3Publisher of America. From 10 a.m. to 4 p.m., the Nintendo World® Store in New York’s Rockefeller Center will be filled with gaming stations and collectible card game areas. The first 1500 fans to arrive wearing a NARUTO headband will receive an exclusive free gift. Also involved will be card games, Q&A sessions, mini-tournaments with prizes, and a raffle for a one-of-a kind NARUTO DS!

Based on episodes from VIZ Media’s hit anime series SHONEN JUMP™ NARUTO, NARUTO: Clash of Ninja Revolution ships to stores on October 23rd, 2007.

Major League Eating (MLE), the world governing body of all stomach-centric sports, conducts more than 70 events annually, including the Nathan’s Famous Fourth of July

International Hot Dog Eating Contest in Coney Island, N.Y. The competitive eating community, which numbers more than 8,000 veteran and rookie athletes, travels the nation in search of top titles and the glory that they provide.

With U.S. headquarters in Santa Ana, California, TOMY Corporation is one of the worlds’ oldest and most endearing toy companies. For more than eight decades, TOMY has developed and manufactured a broad portfolio of exciting and educational toys, games and video games for children of all ages.

Headquartered in San Francisco, CA, VIZ Media, LLC (VIZ Media), is one of the most comprehensive and innovative companies in the field of manga publishing, animation and entertainment licensing of Japanese content.

D3Publisher of America, Inc. is a subsidiary of D3, Inc. with headquarters in Tokyo, Japan. D3Publisher of America’s strategic focus is on licensed and original titles from leading third-party developers that appeal to mass-market consumers or gaming enthusiasts.

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Event Info:

WHAT: 2007 Naruto Wii World Ramen Noodle Eating Championship

WHERE: Nintendo World Store
10 Rockefeller Center
New York, NY 10020

WHEN: Saturday, October 27th

TIME: 11:30 a.m. (Launch event lasts from 10:00 a.m. – 4 p.m.)