Stourbridge, England – December 14th, 2007 – Video games publisher and games developer Data Design Interactive are pleased to announce that its Nintendo Wii development team working on DDI’s ‘Arcade Popcorn’ label has hit its target of 14 games gaining Gold status for release this fall.

Kawasaki Quad Bikes

This is the ultimate quad biking experience putting you in the driving seat of one of these awesome All Terrain Vehicles. The game features the most exhilarating off road tracks known to man! Plus you will experience the heart stopping power and agility of these awesome machines.

· A full range of officially licensed Kawasaki Quad Bikes, with unlockable extras, hidden quads, upgrades, courses and much more.

· Outstanding single player game modes include numerous championship and single race challenges, with over 70 track variations.

· Multiplayer mode allows you to compete against friends, with lots of challenging environments to explore, from gravel covered slopes to mud soaked arenas.

Microsoft Corp. today announced the release of the Xbox 360 HD DVD Emulator, enabling film studios and disc authoring companies to model the behavior of HD DVD disc content, including encoded video and HDi interactivity, in a virtual environment before committing to burning a single HD DVD disc. This comprehensive tool is among the first commercially available, software-based solutions of its kind, eliminating the need for expensive hardware or time-consuming and costly trial-and-error processes for testing HD DVD titles, helping to ensure that titles ship error-free.

The enhanced content and rich interactive capabilities of HD DVD increase the need for an efficient way to troubleshoot coding to maintain the highest-quality consumer experiences. The emulator uses a combination of available hardware (the Xbox 360 video game and entertainment system and the Xbox 360 HD DVD Player) and specialized emulation software to ultimately enable playback of near-final assets from a network storage share, portable hard drive or optical disc. This allows focused testing of the layout, the menus, and the behavior of the interactivity functionality of a title. Detailed log reports from the Xbox 360 HD DVD Emulator deliver valuable tracing information to help quickly and easily pinpoint problems with advanced interactivity code that otherwise could take hours of manual debugging.

“We are committed to supporting and advancing the HD DVD ecosystem, and the new Xbox 360 HD DVD Emulator reflects these efforts by providing developers with the software-based tools they need to efficiently deliver the highest-quality content,” said Jordi Ribas, general manager of HD DVD at Microsoft. “Microsoft developed the Emulator to help save studios and postproduction houses time, resources and costs involved with the creation of HD DVD content, and let them focus on what really matters — pushing the envelope with the format.”

Sessions using the Xbox 360 HD DVD Emulator are designed to complement existing workflows so that tests can be run at various stages. The tool offers several choices for how to run a session: directly from a network storage share, from a USB drive connected directly to the Xbox 360 console, or from an optical disc in the Xbox 360 HD DVD Player. While the tool enables the testing of content playback on the Xbox 360 HD DVD Player specifically, it effectively eliminates layers in the testing process for other HD DVD players as well.

Validated by the Industry’s Leading HD DVD Production Houses

As part of the development process, Microsoft implemented a beta program from July through November of this year, involving more than 40 participants, including Deluxe Digital Studios, Enteractive GmbH, Imagion AG, Memory-Tech Corporation and NetBlender Inc. Participants found that the tool significantly decreased the number of hours and reduced the costs associated with the production process, freeing up time to refine and improve content.

“The authoring process for HD DVD is more complex and expensive than the process for standard DVD, and as with any new technology, it can require a lot of time and resources,” said John Harrington, CEO of NetBlender. “In the process of working with the new Xbox 360 HD DVD Player Emulator, we were able to cut the number of test discs needed per month from roughly 200 down to 50, saving more than 100 work hours per month. This positively impacted our business essentially overnight. We estimate we will recoup the low cost of the tool in less than one month’s time.”

Setting up the Xbox 360 HD DVD Emulator simply requires establishing a connection to Xbox LIVE, navigating to the Download Games menu, and adding the Emulator software to the hard drive of the Xbox 360 console. The one-time licensing fee is $2,999.

As scenarios for next-generation interactivity continue to expand and evolve, streamlining the production process for HD DVD titles frees up resources that licensees can use to focus on refining and improving content — maximizing the potential of HDi to create compelling user scenarios. The Xbox 360 HD DVD Emulator is available for sale immediately at http://www.thisishddvd.com/emulator.

More information on the Xbox 360 HD DVD Emulator and HDi License Program, as well as a downloadable case study of NetBlender’s use of the emulator, is available at http://www.thisishddvd.com/emulator.

 “It’s me Snitches!” – Swizz Beatz takes over your Xbox 360. Konsole Kingz does it again and brings one of the hottest names in hip-hop to the gaming world. The millions of Xbox 360 owners can now customize their entertainment experience with exclusive images of Swizz Beatz by downloading his theme and gamer pictures. Xbox LIVE members can also download an exclusive HD video of Swizz discussing his love for gaming, his album ”One Man Band Man”, and the success of his top billboard chart single, “It’s Me Snitches,” which is featured on Madden 2008.

This is the fourth in a series of themes and gamer pictures that Konsole Kingz has released for Xbox LIVE. According to CJ Peters, Konsole Kingz CEO, “In keeping with our company’s mission, to provide urban content real gamers can relate to, we’re bringing true celebrity gamers from the hip-hop community to Xbox LIVE. We’re very excited about working with Swizz Beatz and bringing him to Xbox LIVE, which is the best online gaming service available.”

Konsole Kingz is bringing new, innovative content for the urban gamer to the Xbox LIVE Marketplace. Available now, Swizz Beatz fans can download the Xbox 360 theme called Swizz Beatz. The Swizz Beatz downloadable content includes the following:

§ Themes – 4 photo wallpapers

§ Picture Packs – 5 pictures

§ Hi-Def Video Interview with Swizz

Users can access the Xbox content by doing the following:

· The HD interview: Marketplace > Game Videos > Gaming Community Videos > Konsole Kingz

· Swizz Gaming Pics: Marketplace > Theme and Gamer Pictures > From the Community

· Konsole Kingz Swizz Themes: Marketplace > Theme and Gamer Pictures > From the Community > Konsole Kingz

Xbox LIVE Marketplace on Xbox 360 offers the ability to download themes (wallpapers), picture packs (icons), and exclusive HD videos. This online store appeals to the more than 8 million Xbox LIVE users across the world because they are able to identify with a shared commonality outside of music. Konsole Kingz recognized the connection of the two industries and introduced their unique hip-hop-fueled, gaming content to Xbox 360, and made its debut on the Xbox LIVE Marketplace earlier this year with the launch of Redman’s “Red Gone Wild” theme and Bonecrusher’s Theme.

About Konsole Kingz, LLC

Konsole Kingz, LLC, is the leader in the urban videogame space and produces quality multimedia content that serves as a vehicle for new product introduction. Konsole Kingz delivers content that revolves around celebrity gamers, the urban gamer lifestyle and Konsole Queenz (the Konsole Kingz models). Konsole Kingz, LLC is located in Atlanta, Georgia. To learn more about Konsole Kingz, LLC, please visit the Website www.konsolekingz.com.

About Swizz Beatz

Activision, Inc. (Nasdaq: ATVI), in conjunction with the GGL, today announced the Ultimate Mercenary Tournament for its recently released high-octane first person action game Soldier of Fortune® Payback. At stake is $15,000 in cash and prizes and an all-expense paid trip to New York City, along with the fame and bragging rights that being the best virtual mercenary in the world gets you. Practice rounds begin today with official qualifying tournaments kicking-off in January 2008. For complete registration information, along with rules and regulations, go to SOF.GGL.COM.

The Ultimate Mercenary Tournament will offer single and team play ladders in the online multiplayer modes. Ten finalists will pack their bags and head to New York City in February for a spot in the championships to be televised on Voom GamePlay HD.

About Soldier of Fortune Payback

Soldier of Fortune Payback is the long-awaited third installment of the Soldier of Fortune video game series. The saga continues with the mercenary organization known as “The Shop,” where players take on the role of a hired mercenary. Players will experience all the thrill and dangers of authentic mercenary combat blasting their way through high intensity combat situations in the world’s most dangerous hotspots with an arsenal of weapons capable of doing massive amounts of damage. Using any means necessary, players will need to uncover a complex plot and defeat an extremist organization determined to throw the world into global conflict. Failure is not an option.

Fore more, visit the official site at www.MercsWanted.com.

Soldier of Fortune Payback, which is published by Activision Minneapolis, is available now for the Xbox 360™ video game and entertainment system from Microsoft, the PLAYSTATION®3 computer entertainment system and the PC. The game has been rated “M” for Mature by the ESRB.