ACADEMY AWARDS TOP HONORS TO CALL OF DUTY 4, BIOSHOCK, THE ORANGE BOX AT 11TH ANNUAL INTERACTIVE ACHIEVEMENT AWARDS

The Academy of Interactive Arts & Sciences Inducts Mike Morhaime Into Hall of Fame and Bestows Lifetime Achievement Award Upon Ken Kutaragi

LAS VEGAS - February 8, 2008 - And the winners are … Call of Duty 4: Modern Warfare (Activision), BioShock (2K Games) and The Orange Box (Electronic Arts and Valve Software); each picked up four statues at the 11th Annual Interactive Achievement Awards^® last night. The award ceremony was hosted by comedian and avid video game player Jay Mohr at the Red Rock Resort in Las Vegas.

The Academy of Interactive Arts & Sciences also honored two industry icons for their tremendous contributions. Mike Morhaime, president, CEO and co-founder of Blizzard Entertainment^®, was inducted as the 11th member of the prestigious AIAS Hall of Fame and Ken Kutaragi, former president and CEO, Sony Computer Entertainment Inc., received the highly coveted Lifetime Achievement Award.

“The Interactive Achievement Awards is the forum for the industry’s best game makers to evaluate the merits of more than 160 titles submitted for consideration and honor the best in technical innovation and gameplay experience,” said Joseph Olin, president of the AIAS. “This year’s winners truly represent the best cross section of interactive entertainment, demonstrating the power of next-generation platforms that have come of age.”

These peer-based awards recognize the outstanding products, talented individuals and development teams that have contributed to the advancement of the multi-billion dollar worldwide entertainment software industry.

The winners in each category are as follows:

Overall Game of the Year:
Call of Duty 4: Modern Warfare

• Publisher: Activision
• Developer: Infinity Ward
• Producer: Mark Rubin
• Game Director: Jason West
• Creative Director: Vince Zampella

Console Game of the Year:
Call of Duty 4: Modern Warfare

• Publisher: Activision
• Developer: Infinity Ward
• Producer: Mark Rubin
• Game Director: Jason West
• Creative Director: Vince Zampella

Computer Game of the Year:
The Orange Box

• Publisher: Electronic Arts, Valve Software
• Developer: Valve Software
• Producer: Gabe Newell

Outstanding Innovation in Gaming:
Rock Band

• Publisher: MTV Games
• Developer: Harmonix
• Producer: Robert Jerauld
• Game Director: Bob Settles
• Creative Director: Jonas Norberg

Handheld Game of the Year:
The Legend of Zelda: Phantom Hourglass

• Publisher: Nintendo of America
• Developer: Nintendo
• Producer: Shigeru Miyamoto
• Director: Eiji Aonuma Massively

Multiplayer Game of the Year:
World of Warcraft: The Burning Crusade

• Publisher: Vivendi Games
• Developer: Blizzard Entertainment
• Producer: Frank Pearce
• Game Director: Rob Pardo
• Creative Director: Chris Metzen

Cellular Game of the Year:
skate.
Publisher: Electronic Arts

• Developer: EA Mobile
• Producer: David Manriquez
• Game Director: David Manriquez
• Creative Director: Derek Zakaib

Role-Playing Game of the Year:
Mass Effect

• Publisher: Microsoft Game Studios
• Developer: BioWare
• Producer: Casey Hudson
• Lead Designer: Preston Watamaniuk
• Art Director: Derek Watts

Racing Game of the Year:
Motorstorm

• Publisher: Sony Computer Entertainment America
• Developer: Evolution Studios
• Producer: Simon Benson
• Creative Director: Paul Hollywood

Outstanding Achievement in Game Design:
The Orange Box: Portal

• Publisher: Electronic Arts, Valve Software
• Developer: Valve Software
• Lead Game Designer: Robin Walker
• Game Director: Kim Swift
• Creative Director: David Speyrer

Adventure Game of the Year:
Super Mario Galaxy

• Publisher: Nintendo of America
• Developer: Nintendo
• Producer: Takao Shimizu
• Game Director: Yoshiaki Koizumi
• Creative Director: Shigeru Miyamoto

Sports Game of the Year:
skate.

• Publisher: Electronic Arts
• Developer: EA Black Box
• Executive Producer: Scott Blackwood

Strategy/Simulation Game of the Year:
Command and Conquer 3: Tiberium Wars

• Publisher: Electronic Arts
• Developer: EA Los Angeles
• Producer: Mike Verdu
• Creative Director: Matt Britton

Action Game of the Year:
Call of Duty 4: Modern Warfare

• Publisher: Activision
• Developer: Infinity Ward
• Producer: Mark Rubin
• Game Director: Jason West
• Creative Director: Vince Zampella

Family Game of the Year:
Rock Band

• Publisher: MTV Games
• Developer: Harmonix
• Producer: Tracy Rosenthal-Newson
• Game Director: Greg LoPiccolo
• Creative Director: Josh Randall

Outstanding Achievement in Animation:
Assassin’s Creed

• Publisher: Ubisoft
• Developer: Ubisoft Montreal
• Animation Director: Alex Drouin
• Lead Animators: Elspeth Tory, Sylvain Bernard

Outstanding Achievement in Art Direction:
BioShock

• Publisher: 2K Games
• Developer: 2K Boston, 2K Australia
• Visual Art Director: Scott Sinclair
• Technical Art Directors: Hogarth De La Plante, Andrew James, Jay Kyburz, Nate Wells

Outstanding Achievement in Visual Engineering:
Crysis

• Publisher: Electronic Arts
• Developer: Crytek
• Director of R&D: Douglas Binks

Outstanding Character Performance:
The Orange Box: Portal

• Publisher: Electronic Arts, Valve Software
• Developer: Valve Software
• Writer: Erik Wolpaw
• Voice Actor: Ellen McLaw
• Character Name: GLADos

Outstanding Achievement in Story Development:
BioShock

• Publisher: 2K Games
• Developer: 2K Boston, 2K Australia
• Writer: Ken Levine
• Character Designer: Rob Waters

Outstanding Achievement in Game Play Engineering:
The Orange Box: Portal

• Publisher: Electronic Arts, Valve Software
• Developer: Valve Software
• Lead Game Designer: Robin Walker
• UI Designer: Alden Kroll
• AI Designer: Tom Leonard

Outstanding Achievement in Online Game Play:
Call of Duty 4: Modern Warfare

• Publisher: Activision
• Developer: Infinity Ward
• Lead Online Designer: Todd Alerman
• Lead Online Programmer: Richard Baker

Downloadable Game of the Year:
Puzzle Quest: Challenge of the Warlords

• Publisher: D3 Publisher or America
• Developer: Infinite Interactive, 1st Playable Productions
• Producers: Arthur Kawamoto, Steve Baldoni
• Game Directors: Steve Fawkner, Janeen Fawkner

Outstanding Achievement in Original Music Composition:
BioShock

• Publisher: 2K Games
• Developer: 2K Boston, 2K Australia
• Composer: Garry Schyman

Outstanding Achievement in Soundtrack:
Rock Band

• Publisher: MTV Games
• Developer: Harmonix
• Music Supervisors: Paul DeGooyer, Eric Brosius

Outstanding Achievement in Sound Design:
BioShock

• Publisher: 2K Games
• Developer: 2K Boston, 2K Australia
• Sound Designers: Emily Ridgway, Patrick Balthrop, Justin Mullins
• Audio Lead: Eric Brosius

Since 1996, the Interactive Achievement Awards have recognized outstanding games, individuals and development teams that have contributed to the advancement of the multi-billion dollar worldwide entertainment software industry. More than 160 titles were played and evaluated by members of the Academy’s Peer Panels. The panels are comprised of the game industry’s most experienced and talented men and women. Each panel is responsible for evaluating one award category. Interactive Achievement Award recipients are determined by a vote of qualified Academy members. Award voting is confidential, conducted online and supervised and certified by VoteNet Solutions, Inc. The integrity of the system, coupled with a broad-based voting population of AIAS members, makes the Interactive Achievement Awards the most credible, respected and recognized awards for interactive entertainment software.

“The human brain is only just beginning to realise the possibilities of what it is truly capable of” Dr Reiner Knizia

Eidos Interactive, one of the world’s leading publishers and developers of entertainment software, is pleased to announce a brand new title developed exclusively for the Nintendo DS: Dr. Reiner Knizia’s Brainbenders.

Award winning game designer Dr Reiner Knizia is an expert in algorithmically generated logic problems and has over 300 board games and books to his name. Now he has created a collection of ingenious challenges for all the family. Get ready for a mental journey that will make you laugh and cry - and leave you begging for one more go!

Travel to iconic global cities and help solve the various conundrums that you will encounter; all designed by the fiendish genius Dr. Reiner Knizia himself.

Developed by specialist DS developer Razorback Developments, you will have the chance to organise dancers at the Rio Carnival, memorise melodies at the Sydney Opera House, speed count marine life off the coast of Cape Town and assemble stone tablets to uncover the amazing secret of the Aztec ruins. Even send games to your friends using the wi-fi link to see if they can beat your top score.

2K Play and Nickelodeon Launch Go, Diego, Go!: Safari Rescue, First-Ever Wii^TM Game Specifically Designed and Engineered for Preschoolers

Nintendo World Event in New York to Offer “Sneak Peek” of Groundbreaking Go, Diego, Go! Themed Game

New York, NY – Feb. 7, 2008 – 2K Play, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), and Nickelodeon, the number-one entertainment brand for kids, today announced that Go, Diego, Go!: Safari Rescue™ for the Wii™ home video game system and PlayStation®2 computer entertainment system will be available at retailers in North America beginning on February 12, 2008. The title represents 2K Play’s first Wii game engineered specifically for preschoolers and is based on extensive Nickelodeon in-home research that focused on how to best match the abilities and needs of younger children with the capabilities of the platform.

To celebrate the game’s launch, 2K Play, Nickelodeon, and Nintendo® World will host a special sneak preview for families in the New York area. The event will be held on Saturday, Feb. 9, 2008, at the Nintendo World Store in New York City’s Rockefeller Center from 12 to 4 pm.

“For Go, Diego, Go!: Safari Rescue, we’ve created an entirely new interactive experience for preschoolers that is only possible on the Wii,” said Steve Lux, Vice President of Business Development for 2K Play. “Nickelodeon’s intensive study of how two through six-year-olds experience the new technologies offered by the Wii helped us create an all-new play pattern that extends beyond current games. Physical activity is an integral part of the fun and the new title is perfectly suited for the younger gamer.”

“We are thrilled to combine the fun and adventure of our top-rated Diego property with true gaming innovation for the Wii,” said Steve Youngwood, Executive Vice President, Digital Media for Nickelodeon/MTVN Kids and Family. “By combining Nickelodeon’s kid expertise with 2K Play’s creativity, we have engineered a game that allows preschoolers to develop their playing skills by turning up the fun, building confidence and bringing parents and older siblings into the gameplay experience.”

Based on Nickelodeon research with preschoolers and their families to determine how the platform’s motion-play capabilities are absorbed by younger children, Go, Diego, Go!: Safari Rescue was designed with 13 intuitive Wii-centric motions that maximize the engineering of the Wii Remote™ for a preschooler. Taking on the role of Diego in a race across Africa, gamers stomp to scare away lions, jump with Baby Jaguar, paint stripes on zebras, climb up ladders and swim across the jungle river by mimicking those actions with the Wii Remote.

Research findings show that parents often chose to stay in the room and participate in gameplay; accordingly, the game has a unique feature which allows parents to collaborate with younger gamers by using the special Safari Guide Helper Feature and a second Wii Remote. Preschoolers can, by themselves, help Diego blow up a hot air balloon by pumping up and down, but their actions are enhanced with speed and vibrant animations when assisted.

Also available on February 12 is 2K Play’s Dora the Explorer: Dora Saves the Mermaids™ for the PlayStation 2 system. In the new title, Dora and Boots need help bringing a Magic Crown to Marianna the Mermaid. By swinging, sliding and bouncing through the game, players travel over tropical land and sea to save Mermaid Kingdom. Along the way, Dora magically becomes a mermaid herself.

The Go, Diego, Go!: Safari Rescue and Dora the Explorer: Dora Saves the Mermaids games feature the same voice actors as the popular Nick Jr. TV shows. In addition to pre-development research, the games were also tested by children and moms for age-appropriateness, fun factor and overall quality. The packaging on both titles features a “Kid-Tested” seal.

Go, Diego, Go!: Safari Rescue was developed by High Voltage and will be available for the Wii for a suggested retail price of $39.99 and the PlayStation 2 system for $29.99. Dora the Explorer: Dora Saves the Mermaids was developed by Totally Games and will be available for the PlayStation 2 system for a suggested retail price of $29.99. All games are rated E for Everyone. For more information, please visit www.2kgames.com/2kplay.

“With Opoona, developer ArtePiazza had a masterful approach to creating an Action RPG for Wii that includes intuitive and interactive controls using just the Nunchuk,” said Amos Ip, Senior Vice President at KOEI Corporation. “Opoona will give video gamers a refreshing and new perspective on the Role-Playing genre. The ‘single-hand control’ combined with the modern fantasy world of Opoona is sure to captivate both veteran gamers and newcomers alike.”

About Opoona
While on an interplanetary family vacation, the young boy Opoona crash lands on Planet Landroll after his spaceship is involved in a mysterious accident. Separated from his family, Opoona is forced to live alone. On the planet, Opoona must find a job, search for his siblings, and defend himself and the people of Landroll against creatures known as the Dark Rogues. Luckily for Opoona, he is the descendant of a long line of warriors known as the Cosmo Guards. Thus, Opoona’s adventure begins as he struggles to establish a new life and reunite his family.

The game’s action-oriented battle system lets players use powerful “Energy Bonbons” against their enemies. Using just the Nunchuk™, players can manipulate an Energy Bonbon’s trajectory in a number of different ways. All of Opoona’s commands are also controlled by the Nunchuk, to allow a complete “single-hand control” of the game.

Opoona is not just about battling; it is a “Lifestyle RPG.” As Opoona, players must adapt to a new environment, meet new people, and contribute to society through work, all while becoming aware of the precious world and people around him. As the game progresses, Opoona will develop relationships and uncover a broader range of activities including new jobs and clues to new adventures.

The unique characters and a modern fantasy world created by Art Director, Shintaro Majima, are sure to fascinate gamers. From futuristic buildings to ancient ruins and strange rock formations in the wild, the world of Opoona is a remarkable fusion of both contemporary design and whimsical fantasy.

Developed by ArtePiazza, the team behind four installments of the best-selling DRAGON QUEST® series of RPGs, Opoona showcases the talent of some of today’s most creative game designers including: Art Director Shintaro Majima, Planning Director Sachiko Sugimura, and Composer Hitoshi Sakimoto, acclaimed for his contribution to the FINAL FANTASY® XII soundtrack.

First-of-its-Kind Production for Obscure Videogame Produces Short Film, Live-Action Trailers and

FEBRUARY 7, 2008 – Marina del Rey, CA –Ignition Entertainment, a UTV Enterprise and worldwide publisher and developer of videogames, has partnered with multimedia company Red 40 Productions to create a series of groundbreaking live-action videos based on the upcoming survival-horror videogame Obscure: The Aftermath (Wii™, PlayStation®2 computer entertainment system, PC). The first-of-their-kind videos tell the story of a group of friends attending Fallcreek University who discover that a mysterious black flower with addictive hallucinogenic effects also has the terrifying ability to transform people into hideous monsters.

The video series depicts the opening scenes from Obscure: The Aftermath where we meet a group of friends enjoying a typical college party. Soon, their reality is shattered leading them on a journey where they face the ultimate fight to survive.

“I am extremely excited to be a part of this unique production bringing the music, videogame and film industries together like never before,” said Red 40 Productions owner and CEO Don Tyler. “The films take key story and gameplay elements from Obscure: The Aftermath mixed with a script and cinematic components to give people a real taste of the mind-bending horror awaiting game players.”

The films were shot at the old American Greetings Creative Studios building set just outside of Cleveland, Ohio, and features a cast of sexy, young men and women, including Cleveland native Matt Waldeck, who recently appeared in “The Young and the Restless.”

“This is the right type of game for this type of project because it conveys a truly horrific feeling as you watch the raw emotion of the actors struggling to find a way to survive,” said Ajay Chadha, President of Ignition USA. “We took the gameplay concept and added the live action elements in order to blur the lines between the game and reality. Watching the short film and accompanying videos will give you a good introduction to the story of the game.”

In addition to the short film and trailers, Ignition will also release a developer interview with the videogame’s creators and a special Behind-the-Scenes montage encompassing the five-day film shoot. A music video for “Warm Me Up,” the latest single from Chicago-based rock group THE AUDITION, was also shot in conjunction with these films and features the same set and actors used in the Obscure: The Aftermath short film.

Published by Ignition Entertainment and Playlogic International N.V. and developed by Hydravision Entertainment, Obscure: The Aftermath is slated for release on March 25, 2008 on the Wii, PlayStation 2 system and PC.

Obscure: The Aftermath is rated “M” for Mature.

The Obscure: The Aftermath video series is set to start releasing Friday, February 8 and can be viewed by visiting www.obscureaftermath.com as well as IGN.com.