Nintendo of Europe Announce April 25th Launch Date for Wii Fit

Nintendo’s new, unique and innovative application for Wii, which is hoping to get all across Europe moving their whole bodies - Wii Fit, is set to launch across Europe on April 25th 2008. Since its launch in Japan on December 1st 2007, Wii Fit has already sold in excess of 1.4 million units to date, making it one of the fastest selling Wii titles in Japan! Wii Fit has been designed to be enjoyed by the whole family. In Japan it has been encouraging family members as a whole to discuss the topic of fitness and take an active interest in understanding their own fitness in a fun and entertaining way, all in the comfort of their own home. Now this unique and dynamic new title is making its way across the waters and is aiming to get people across Europe up on their feet and moving their bodies as they experience daily exercises that combines fitness with fun.

How is this possible? We hear you ask, well its simple, with the introduction of the intuitive Wii Balance Board!

Wii Fit comes bundled with the Wii Balance Board, an accessory developed exclusively for the Wii console that will have a far-reaching impact for all who use it. It’s innovative, exciting and most of all fun and simple for all to use. It is a pressure sensitive, wireless balance board that goes on the floor – so someone can stand on it in front of the TV. It senses weight and shift in balance in any direction and therefore by standing on the Wii Balance Board during activities allows players to follow along to movements ensuring they have full control of the on-screen activities. This allows personal improvement goals to be set to effectively help you and your family to train and stay fit…

Increasing your awareness of the importance that fitness has on everyday life and keeping yourself and family motivated should be easier with Wii Fit. The programme allows up to 8 people to track progress and monitor performance. Once you insert the Wii Fit Disc into a Wii console, a new channel - Wii Fit Channel can be added to your Wii Menu system. Once the Wii Fit Channel is added it enables users to not have to insert the Wii Fit Disc into a Wii console in order for the Wii Balance Board to scale your weight to calculate your BMI, measure the center of your bodily balance and conduct a balance test in order to calculate your Wii Fit Age. It also allows you to monitor how long you did which category of exercise for in one day, all in the comfort of your own home and without the need to keep inserting the Wii Fit Disk into your Wii console each time.

There are 4 training categories including Aerobic Exercises, Muscle Workouts, Yoga and Balance Games that will help you and your family to develop bodily balance control ability, burn fat in the body, help tone and condition muscles, as well as help increase aerobic stamina. Discover over 40 different activities within these training categories such as Hula Hoop™, Ski Jump, Press-up Challenge, Rhythm Boxing, Rowing Squat, Lunge and classic Yoga poses such as Half Moon, Tree and Crocodile Twist. With all this on offer and much more, Wii Fit along with the Wii Balance Board introduces an accessible and intuitive programme for all the family to enjoy

Through Wii Fit’s training programme, helpful tutorials and encouragements from your on-screen fitness trainer, who will change his or her verbal instructions depending on how you actually perform, and the included Wii Fit Channel, you will continue to have endless fun whilst having the satisfaction of knowing you are aiding yourself, and your family, on towards a path of a healthier lifestyle.

Wii Fit comes bundled with the Wii Balance Board and launches across Europe on April 25th 2008.

About Nintendo
The worldwide innovator in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii™, Nintendo DS™, Game Boy® Advance and Nintendo GameCube™ systems. Since 1983, Nintendo has sold more than 2.5 billion video games and more than 430 million hardware units globally, and has created industry icons like Mario™, Donkey Kong®, Metroid®, Zelda™ and Pokémon®. As a wholly owned subsidiary, Nintendo of Europe, based in Grossostheim, Germany, was established in 1990 and serves as headquarters for Nintendo’s operations in Europe.

MARIO RACES INTO TOP GEAR

Mario Kart Wii Puts Everyone Behind the Wheel as it Launches Across Europe on 11th April 2008!

Make sure you put your foot down and go go go, as the next installment in the iconic Mario Kart series; Mario Kart Wii is just around the corner and zooming towards its launch across Europe on April 11th 2008.

Mario Kart Wii comes bundled with a new and intuitive accessory - the Wii Wheel, which makes it one of the most accessible Mario Kart games to date and allows complete novices to compete with ease and comfort, ensuring no one is left in the dust. For those more familiar to Mario Kart and who are now afraid of getting smoked by their newcomer grandparents using the Wii Wheel, rest assured, Nintendo has you covered! Mario Kart Wii supports five different control options: Wii Wheel, Wii Remote turned on its side, Wii Remote and Nunchuk combination, Classic Controller and even Nintendo GameCube controller.
So there’s bound to be a configuration that fits everyone’s experience, level and style.

Combining all the much-loved features from the series, Mario Kart Wii also sees a whole host of stunning new tracks, characters, weapons and vehicles. Those however looking for world ranking domination can take on up to 11 players simultaneously worldwide using the Nintendo Wi-Fi Connection service which will offer them the chance to race other players across the globe in a nail-biting contest of speed and skill!
Prefer to keep the rivalry a little closer to home? Try the Multiplayer Mode, in which up to four people will be able to challenge each other in the comfort of their own living room, bringing the on screen excitement into a whole new dimension.

Laurent Fischer, Managing Director of Marketing & PR of Nintendo of Europe states, “Mario Kart Wii is an eagerly anticipated launch for Europe and we are confident that all those who have enjoyed playing previous Mario Kart games, in particular the Nintendo DS version will be pleased and looking forward to its arrival. Mario Kart Wii encompasses the core spirit of Mario Kart: an incredibly rich and deep gameplay experience that provides never ending fun. And with the Wii Wheel, every member of the whole family will feel comfortable to join in and experience kart racing regardless of whether they are a karting champion or a complete new beginner” he adds “With the Nintendo Wi-Fi Connection service also allowing friends and family to compete around the globe, we are confident that Mario Kart fans won’t be left disappointed with this installment exclusively on Wii”.

Mario and all his much loved pals are planning to make a spectacular return in this definitive version of Mario Kart, providing the most action-packed, adrenaline-filled racing fun ever seen in the series.
Players will have to master a host of 16 exciting new tracks in addition to 16 classic tracks from previous Mario Kart games.

For the first time ever players will have the option of racing with karts or a brand new mode of transport – Bikes. Using bikes as your chosen method will offer up some interesting and different gameplay possibilities such as carrying out a “wheelie”, which in turn will give you a small boost that could be crucial and make that all important difference at the finishing line.

Players will also be able to hit the road as their own personalized Mii caricatures in addition to many classic and even some never-before seen characters in Mario Kart games. True to the series, Mario Kart Wii will feature adrenaline pumping racing action, a plethora of power-ups and masses of objects for players to use to slow down their rivals. Also with 10 battle arenas, players are sure to be kept busy between trips around the circuit.

In addition to all this a new Wii Channel, the Mario Kart Channel, will also be launched with Mario Kart Wii. Players will be able to monitor their ranking against others with data compiled from races completed online as well as also access and share Ghost Data to download. Why not see if your friends are playing by checking their status or even better still set up a room in which you can chat to them before a race starts?
Players even have the possibility to join in on their friends races in progress as a spectator and jump into the race when the next course launches. Through this channel, users will be exposed to a host of new online features allowing them to join a community of racing fans from all over the world as well as participate in special worldwide events organised by Nintendo.

Stay tuned for more exciting announcements on brand new game features in the near future as Mario Kart Wii prepares to race on shelves across Europe on 11th April 2008 for the estimated retail price of £39.99.

IGA Selected Exclusive Provider of Advertiser Sponsorships; In-Game Brand Integration Opportunities within Revolutionary QUAKE LIVE Portal
Wednesday 20th February/…IGA Worldwide Inc., the leading independent in-game advertising network announced today from the 2008 Game Developer Conference that it has partnered with id Software to manage all advertising, sponsorship and creative branding opportunities within the forthcoming QUAKE LIVE web site and free-to-play version of the popular action series.
Created by id Software as an all-new way to deliver the excitement and energy of first-person multiplayer action to a broader audience than ever before, QUAKE LIVE offers game players of all skill levels a totally free and easily accessible multiplayer gaming experience and community through a single website at quakelive.com. Every element of the experience, including friends lists and communication, sponsored events and tournaments, matchmaking, stats tracking, and even the game itself is accessed and delivered free of charge through the web browser.

Integrated with IGA’s proprietary SDK, QUAKE LIVE will offer companies and agencies fresh opportunities to dynamically-target brands to audiences within a broadly accessible version of one of the world’s premiere game franchises, while also offering gamers a totally free premium game, fun events and a vibrant, active community of other players.
“IGA understands game developers and game players which makes them the perfect partner for QUAKE LIVE. Whether it’s been the ease of implementing their SDK or just their excitement about QUAKE LIVE, they have been fantastic to work with,” said Todd Hollenshead, CEO of id Software. “As we work to bring QUAKE-style deathmatch excitement to the masses, IGA has fully supported our vision.”
“id Software is among the proverbial godfathers of modern gaming and we are thrilled to be working with them on their first title in our ‘freemium’ category,” said Justin Townsend, CEO of IGA Worldwide. “This partnership is only the latest testament to the increasing acceptance of in-game as an effective, measurable advertising medium and a strategic revenue opportunity for publishers and developers.”
IGA predicts more progressive game publishers like id will create what the company has coined “freemium,” or free-to-play premium games based on their most popular titles in order to attract new audiences and open new revenue advertising revenue streams. A recent eMarketer forecast estimated the current video game advertising market to exceed $502MM and is expected to grow 23 percent year-over-year over the next five years.