CHERTSEY, UK.– May 2008 – Electronic Arts Inc., (NASDAQ: ERTS) announced today that Tiger Woods PGA TOUR® 09, the next installment of the world’s #1 selling golf video game franchise, will be available in retail stores this summer. The game will feature dynamic, personalized gameplay via Tiger Woods’ personal coach, Hank Haney. Tiger Woods PGA TOUR 09 also features a more intuitive and customized EA SPORTS™ GamerNet** experience as well as an all-new game engine powering online play.

“Tiger Woods PGA TOUR 09 is the most authentic golf video game on the market, and we’re excited to bring an immersive experience to the masses,” said Executive Producer Mike Taramykin. “Our partnership with Hank Haney provides fans immediate coaching from one of the top minds in golf. This year’s game brings unprecedented levels of customization and control, allowing seasoned vets and first time players ‘inside the ropes’ of TOUR golf.”

Looking to drive the ball long and straight? Trying to nail the pin with the approach shot? An all-new addition to this year’s game, Haney will assist gamers as they hit the links and try to advance their career to win the FedExCup. In Tiger Woods PGA TOUR 09, a player’s skill level is dynamic, constantly adjusting throughout the round just as it would during a real afternoon out on the links. Following each round, Haney will deliver customized feedback on a player’s performance. This feedback system allows all gamers, rookies or PGA TOUR pros, to compete and enjoy the game at any level.

EA SPORTS GamerNet is a ground-breaking online innovation that features a refined, easy-to-use interface in Tiger Woods PGA TOUR 09. EA SPORTS GamerNet challenges, such as long drive, approach shots and putting will be delivered instantly throughout all game modes and players will have the ability to post their challenges from the fairways. EA SPORTS GamerNet also features an all-new daily leaderboard and challenges customized to fit an individual’s playing style.

Online play has also been enhanced with Simultaneous Play. This all-new online engine gives up to four players the ability to play each hole at the same time, allowing players to get in a rhythm, swing when they are ready and make one round of golf even faster and more competitive than ever before possible.

Developed in Orlando, Fla., by EA Tiburon, Tiger Woods PGA TOUR 09 will be available on August 26 on the Xbox 360™ video game and entertainment system, the PlayStation®2 and PLAYSTATION®3 computer entertainment systems, the PSP® (PlayStation®Portable) system and Wii™.

For more information about Tiger Woods PGA TOUR 09, check out www.easports.com/tigerwoods09.

EA SPORTS™ is the leading interactive sports software brand in the world, with top-selling titles and franchises including Madden NFL Football, FIFA Soccer, NHL® hockey, NBA LIVE basketball, NCAA® Football, Tiger Woods PGA TOUR® and NASCAR® racing.
 

• Based on NPD data.

**Internet required. See product pack for details.
 

Make every day a snow day as NAMCO BANDAI Games America Inc. today announced that We Ski™ has gone gold for WiiTM. Step onto the Wii Balance Board™ or grab your Wii Remote™ and Nunchuk™ and hit the slopes for single or multi player downhill action! Up to four skiers can experience the sweetest mountain runs like never before, as they enjoy We Ski’s highly responsive and intuitive controls. We Ski will carve its way into stores on May 13.

“NAMCO BANDAI has worked to create the most intuitive and responsive skiing game available, giving players a fully immersive experience,” said Todd Thorson, Director of Marketing and Public Relations for NAMCO BANDAI Games America Inc. “We want players to feel the fun and intensity of real downhill skiing from the comfort of their living rooms.

It’s winter fun all year round as We Ski allows up to four skiers to enjoy a huge mountain resort with more than a dozen runs from the bunny slopes to the most challenging Black Diamonds. Not only can players shred through the trails using the motion-based controls, but they can also mix in the Wii Balance Board for a whole new level of realism. Players can even ski using their own Mii™ or create customizable characters that can be outfitted with different attire, poles, goggles and costumes.

The thrill doesn’t stop there, as a host of other activities will be available to enjoy including races, slaloms, moguls, freestyle challenges, ski school, and more! Players can even try their hand at night skiing while enjoying the spectrum of fireworks that color the sky. Skiing aficionados can also check out the game’s dedicated website, www.weskipatrol.com, to view interactive trail maps, check out photos, watch movies and download wallpapers, banners, and more!

We Ski is rated “E” for everyone by the ESRB and carries a suggested retail price of $29.99. For more information on We Ski, please visit: http://www.namcobandaigames.com/ or www.weskipatrol.com.
 

Bait your hook this summer to catch "Rapala Fishing Frenzy," the newest edition of the popular angling game from Activision, Inc. (Nasdaq: ATVI). Developed by Fun Labs in close collaboration with Rapala, the world’s largest manufacturer of fishing lures and #1 fishing brand in the world, the title will supply heart-pounding fishing action in over 20 tournament events. The game is slated for release for the Xbox 360^® video game and entertainment system from Microsoft, PLAYSTATION^®3 computer entertainment system, and Wii^TM in Summer 2008.

"Rapala is the gold standard when it comes to quality sport fishing games, and Fishing Frenzy is the natural progression for the franchise," said Dave Oxford, Activision Publishing. "Fun Labs has refined the controls for fishing enthusiasts while making the game easy to learn and action-packed for amateur anglers."

With their hands on authentic gear, players will feel like they have an actual rod in their hands as they cast, jig the bait, and reel in fish. Players can battle for their favorite trophy as they angle for 25 of the most sought after species of fish in the world, all within pristine, uncrowded freshwater environments. This is the most exciting, progressive fishing game ever made and every angler’s dream.

"A proper fishing game needs to capture the adrenaline-pumping intensity of sport fishing," said Adrian Filippini from Fun Labs. "Fishing Frenzy delivers big time with beautiful graphics and controls adapted specifically to each console. Rapala’s involvement has resulted in a game with a new level of realistic fishing fun."

For more information visit www.activision.com.